The story of Onnenkyynel began in the summer of 2025 on a picnic blanket spread over a concrete square in the parking lot next to restaurant Löyly. On that blanket, an idea for a brand was born that would bring joy and happiness not only to its designer but to others as well. Thus, Onnenkyynel was created. For our english speaking customers, our name "Onnenkyynel" translates to "tear of happiness". Anyway let's continue with the story:
The beginning was slow: how does one start a new clothing brand from scratch? The design phase was difficult, and eventually, other life commitments caused the project to be postponed. However, the idea stayed in our mind.
In the spring of 2026, the project gained more energy, new perspectives, and above all, a shared direction. The long-held idea began to turn into plans, plans into decisions, and decisions into actions. Logos, materials, products, and brand values began to find their place. Finally, the moment arrived when we signed the papers, established the company, and ordered the first batch. It was the first concrete step towards a dream that had begun almost a year earlier on a picnic blanket.
This is how Onnenkyynel was born: a clothing brand whose goal is to spread happiness not only to its users but also to the world around them. We want to create products that remind us of the good moments in life, evoke positive emotions, encourage good deeds, and above all, look good! We believe that small actions can have a big impact, and that happiness is worth sharing.
V & V
More from our values you can read from here